Services

• Experimental Design
• Instrument Design and Development 
  Including questionnaire/survey design 
  Reliability and validity testing of all instruments 
  Sample size determination using power analysis
• Database Construction and Management
• Analytic Methods
  Descriptive statistics including measures of central tendency and dispersion
  TURF (Total Unduplicated Reach and Frequency) analysis
  Nonparametric tests
  t and z tests
  Correlation analysis (r)
  Analysis of Variance (ANOVA) including post hoc comparisons to locate effects.
  Multivariate Analysis of Variance (MANOVA)
  Analysis of Covariance (ANCOVA) with post hoc comparisons
  Multivariate Analysis of Covariance (MANCOVA)
  Repeated measures ANOVA, ANCOVA, MANOVA, MANCOVA
• Statistical Model Development 
  Developing advanced predictive models, profiling models,and scoring models

Model testing and validation 
Building simulators to test different scenarios in the marketplace
Factor analysis, including reliability testing of factor structures 
Principal Components analysis 
Cluster analysis, including hierarchical procedures 
Linear, multiple, partial least squares (PLS), non-linear, logistic, and multinomial logistic regression
Tradeoff models, including Conjoint and Discrete Choice and related adaptive designs
Correspondence analysis 
Exhaustive Chi-square Automatic Interaction Detection (Exhaustive CHAID), particularly effective for market segmentation 

• Reporting 
  Complete reports including sophisticated graphics, recommendations, and an executive summary
• Implementation
  Extensive experience interfacing with ad agencies, sales and marketing teams, and actual sales personnel to apply and implement research findings.
• Training
  Instruction is available, on a group or individual basis, for a wide range of statistical procedures. We have extensive experience with most SPSS modules including one of their most powerful data mining tools, AnswerTree 3.1. 

Psychographic Services

• Psychographics is the study and measurement of attitudes, values, and lifestyles to gain further insight into consumer behavior. The most successful segmentation, profiling, targeting, and messaging campaigns incorporate psychographic data. 
• Advanced Analytic Solutions has extensive experience designing and implementing psychographic projects for large corporations, particularly in the computer, telecom, and pharmaceutical industries. This includes: 
  Instrument design with particular emphasis on the development of pertinent psychographic questions
  Determining the most appropriate data collection methodology
  Providing crucial guidance in the development of data repositories for storing and analyzing psychographic data
  Bridging psychographic data with other data sources such as demographic information
  Sophisticated analysis that will provide the greatest insight and actionability from the bridged data
  Implementation, including training sales forces to utilize and apply the results
  Tracking the success of the engagement in terms of ROI

Rick@AdvancedStat.com