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Richard D. Pollack, Ph.D.
Professional Background and
Interests
- 20+ years of statistical consulting experience
- Author of two statistical patents (under review) for analyzing pharmaceutical databases
- Member of the Decision and System Sciences Advisory Board, Saint Joseph's University
- Former Vice President, Advanced Analytics for a market research/IT consulting firm
- Sole developer of a proprietary statistical model--RPMTM(RONIN Predictive
Model) well-suited for analyzing the non-parametric and non-linear complexities of Internet data
- Former Vice President for Research and Information Technology at a market research firm specializing in educational consulting
- Former full-time college professor specializing in teaching and applying statistical methods
- Extensive experience in designing studies, creating databases, conducting analyses, reporting and implementing findings
- Eight published studies (available upon request) and 15 professional conference presentations involving sophisticated research design and statistical analysis
- Item writer ('92-'94) for the Educational Testing Service's GRE Psychology Subject Test
- Developer of a simplified statistical software package in VisualBasic for research methods and statistics students
- Proficient with the statistical software package SPSS 16.0, and AnswerTree 3.1—a data mining segmentation tool from SPSS; experience with SAS Enterprise Miner and SPSS' Clementine
in testing predictive models and scoring large databases
Considerable experience with the following advanced statistics and procedures:
- Chi-squared Automatic Interaction Detector (CHAID), and Exhaustive CHAID, both effective for consumer profiling and market segmentation
- Non-parametric statistics, with particular emphasis on categorical analysis
- Numerous types of multiple regression including linear, partial least squares (PLS), non-linear, logistic and multinomial logistic
- Tradeoff analyses, including Conjoint and Discrete Choice and related adaptive designs
- Discriminant Analysis
- Cluster Analysis
- Factor Analysis, Principal Components Analysis (PCA)
- Correspondence Analysis
- TURF (Total Unduplicated Reach and Frequency) Analysis
- Analysis of Variance (ANOVA); Analysis of Covariance (ANCOVA)
- Multivariate Analysis of Variance (MANOVA); Multivariate Analysis of Covariance (MANCOVA)
- Repeated measures applications for each of the above ANOVA procedures
- Developing proprietary advanced predictive models
- Building simulators (usually in Excel with a Visual Basic interface) to test different scenarios in the marketplace
Employment History
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4/02-Present
Advanced Analytic Solutions – Newtown, PA
Principal
Independent statistical consultant specializing in helping companies segment, profile, and predict the behavior of their key consumers through a variety of data mining techniques, including the development of proprietary predictive models to specialized
patents.
- 1/01-4/02
IMS HEALTH (www.imshealth.com) – A Fortune 1000 data vendor and consultancy for the pharmaceutical industry in over 90 countries
Director, Advanced Analytics, Statistical Services Department
Lead the statistical development of advanced analytics supporting sales force effectiveness and market research applications for pharmaceutical clients.
Developed two patents (under review) in the areas of predictive modeling and targeting analytics, respectively, on prescription databases.
Developed and implemented IMS HEALTH’S psychographics practice for major pharmaceutical clients resulting in significant revenue for IMS' Consulting division.
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5/99 - 11/00
RONIN Corporation (www.ronin.com) – a market research/IT consulting firm in Princeton, NJ and London, UK
Vice President, Advanced Analytics
Consulted with project teams based in the US and the UK on sampling, design, and higher-order analysis for a wide range of global and domestic research engagements for clients including IBM, Microsoft, Dell, Xerox, HP, Verizon, and major .coms.
Developed a proprietary statistical model called RPMTM (RONIN Predictive Model) to help account for the non-parametric and non-linear complexities of IT and Web data.
Key participant in corporate sales presentations and results presentations to clients.
Provided statistical training to the research staff and kept the sales force abreast of new developments and tools from RONIN Research Services.
Participated with CEO and Executive VP in strategic planning for RONIN Research Services.
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9/97-5/99
Statistical Analysis and Design Services – Andover, MA
Principal
Independent statistical consultant who specialized in helping companies turn data into business results through consumer profiling and predictive modeling.
Clients included market research, e-commerce, and other Web-based companies.
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1/96 - 8/97
Maguire Associates – an educational consulting firm in Bedford, MA.
Vice President for Research and Information Technology
Directed the research operations of the company.
Supervised four project managers in research design, instrument development, and analysis.
Constructed, maintained, and analyzed large databases.
Ensured the appropriate selection and use of statistical analyses and procedures across all company projects.
Created a financial aid leveraging product to predict a student’s probability of enrolling at a particular college or university, based on numerous financial, demographic, and student-related variables.
Oversaw the purchasing, implementation, and maintenance of company-wide technologies.
- 9/1991 –
12/1995
Merrimack College – North Andover, MA
Assistant Professor of Psychology
Taught a variety of quantitative courses, including Statistics and Research Methods
Taught Introduction to Psychology and Developmental Psychology courses
Conducted research while remaining actively involved in statistical consulting
Published six studies (available upon request) across a variety of psychology journals
- 1/1989 –
8/1991
Data Integrity – Philadelphia, PA
Business Partner
One of two partners specializing in personal computer and network consulting on IBM-based systems.
Built and installed numerous PCs for single users and created multi-user environments for small applications.
Education
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Temple University: 1985‑1991, Ph.D. in Psychology
- University of Oklahoma: 1983‑1985, MS in Psychology
- Syracuse University: 1979‑1983, BA in Psychology & Economics (double major)
Relevant Honors and Awards
- 1996: Selected for inclusion in the fourth edition of WHO’S WHO AMONG AMERICA’S TEACHERS
- 1991: Marianthi Georgoudi Dissertation Award presented annually for the best dissertation among Temple University's five psychology divisions
- Through various scholarships and fellowships, all tuition and living expenses were covered during graduate school.
Recent Presentations of Interest
- Dramatically Enhancing the ROI of Patient Level Data: Employing Under-Utilized Data Sources, CBI’s 4th Annual Forum on Anonymous Patient-Level Data and Analysis, Philadelphia, PA, June 12, 2006.
- Future Directions of Data Mining in the Classroom and in the Real-World (Panel Discussion), The 34th Annual Meeting of the Decision Sciences Institute, Washington, D.C., November 24, 2003.
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Psychographics and Data Mining, The 34th Annual Meeting of the Decision Sciences Institute, Washington, D.C., November 23, 2003.
- Data Mining—Statistical Modeling Techniques that Work, CBI’s Customer Relationship Management (CRM) for the Pharmaceutical Industry Conference, Philadelphia, PA, October 29, 2001.
- Developing Advanced Predictive Forecasting Methodologies To Evaluate Which Customers Are Most Profitable And Those That Are Likely To Churn, Vision in Business Limited Conference on Market Forecasting & Revenue Modeling in Telecoms, London, England, July 12, 2000.
- Turning Your Web Site Into A Sophisticated Sales Agent, IIR Optimizing Online & Offline Campaign Implementation Conference, NYC, NY, February 29, 2000.
- Adaptive Predictive Technology On The Web, presented as part of The Next Twenty Years Conference Series at Queen Elizabeth Hall, London, England, September 29, 1999.
- Turning Data Into Strategic Marketing Tools Through Consumer Profiling & Predictive Modeling, IIR Market Forecasting for Telecoms Operators & Manufacturers Conference, London, England, September 28, 1999.
Recent Publications of Interest
- Pollack, R. D. (2007). Data Mining: Common Definitions, Applications, and Misunderstandings. In K. Lawrence, S. Kudyba, and R. Klimberg (Eds). Data Mining Methods and Applications. Auerbach Publications, Boston, MA.
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